TRAFFIC specializes in:
- Investigating and analysing wildlife trade trends, patterns, impacts and drivers to provide the leading knowledge base on trade in wild animals and plants;
- Informing, supporting and encouraging action by governments, individually and through inter-governmental cooperation to adopt, implement and enforce effective policies and laws;
- Providing information, encouragement and advice to the private sector on effective approaches to ensure that sourcing of wildlife uses sustainability standards and best practice;
- Developing insight into consumer attitudes and purchasing motivation and guiding the design of effective communication interventions aimed to dissuade purchasing of illicit wildlife goods.