联系人: Scarlett. Jiang
We align our business into two principal reporting segments, What Consumers Watch and What Consumers Buy. Nielsen’s Buy segment provides consumer packaged goods manufacturers and retailers with the most comprehensive view of the consumer through information and insights. We are the global leader in retail measurement services, helping our clients understand current performance and provide advanced analytical capabilities and solutions that aid in managing and improving future performance. Clients look to Nielsen to help navigate through the key trends and marketplace dynamics impacting their business. Our measurement and analytics are embedded in the operating disciplines of our clients, helping them to make smarter, quicker business decisions that drive results.
Nielsen’s Watch segment provides media and advertising clients audience measurement services across all devices — television, radio, online, mobile — where content is consumed. We are the global leader in both television and digital measurement, helping our clients understand the reach of their content and advertising campaigns, as well as providing effectiveness metrics that help optimize and validate their overall spending, and maximize the value of their content. We continue to evolve our offerings with the changing digital media landscape in areas like social media, as well as tablet and mobile measurement. Our multiplatform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.